marketing plan assignment sample

Returning, Frequency/Recency and Engagement). 4. This Marketing strategy assignment also supported in evaluate the difference of Nike with its strong and major competitors. The well-known events such as west invitational and hook it up or some of the key events where Nike has developed its strong brand image and also it uses the trademark and name of the brand to promote the event. availability. There must be ethical implications associated with it and also it must have complete focus of CSR. Nike used to sponsor several numbers of campaigns and events as a source of promoting its brand. midatlantic states. Buying the products from the store of Nike, the customer had a valuable experience which also provides them an idea of future products. In present the company stands for more than thirty percent of the overall market share with almost twenty two thousand successfully running retail outlets which are established across the globe.

introduce a new product, the innovative Spree watch, using penetration pricing, The advertising level for the four leading firms can be compared by What proof do we have that were the best in our industry? innovative products,

These are the individuals who have the company in delivering high class and supreme services for the brand. The individual marketing plan will be developed in separate graded segments; Foreign Market Analysis, Market Analysis and Product Strategy, Pricing Strategy, IMC Strategy, and Marketing Channel Strategy. It will support the company in distributing its products across all the regions and to all the different age groups. 507 507 507 507 507 507 507 507 507 507 507 507 507 507 507 507 We will NerdySeal. As students determine whether they will offer an existing product or a new product, consider the following questions: Is there a current product on the market that could benefit from updating or enhancing it? Develop a pricing strategy for the product to meet the marketing objectives, taking into consideration different pricing approaches. Spree watch project will break-even in the first year. As part of your application be sure to explain and evaluate all of the 8ps of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence). Green marketing in running shoe industry. (Due no later than 3/16) This activity is part of your marketing plan. Recommendations on Evaluating Marketing Strategies for NikeFollowing are the recommendations for Nike and its marketing strategy based upon the evaluation of its marketing mix and marketing strategies. Make Your Marketing Plan a Reality With a Clear Workflow, Marketing Strategy: How to Plan Yours in 12 Steps With a Template, How to Write a Content Marketing Strategy Step-by-Step, Your Guide to Creating a Small Business Marketing Plan, Examples of Marketing Strategies for Small Businesses, Multi-channel Marketing on a $2,000 Budget: A Sample Plan, Forging a Solid Go-To Market Plan - Without the Assumptions, Simplify Your Content Marketing Strategy With a One-Page Plan, Nike Marketing Strategy: How to Build a Timeless Brand by Selling Benefits, Red Bull Marketing Strategy: What You Need to Know (And How to Copy It), Starbucks Marketing Strategy: How to Create a Remarkable Brand, The Lyft Formula: 5 Steps to Getting Noticed in a Dominated Market, NBA National Basketball Association Marketing Strategy & Marketing Mix (4Ps), Structuring Your SaaS Killer Marketing Plan, Marketing Plan Sample: A Guide to Scaling Your Business, Free Marketing Plan Templates, Examples, and a Comprehensive Guide, The Ultimate Marketing Plan Template (+ 7 Useful Examples), Marketing Plan: How to Create One for Your Agency, 5 Steps to Create an Outstanding Marketing Plan [Free Templates], 110 Of The Best Marketing Quotes To Inspire Your 2022, Social Media Strategy Template (PowerPoint), Content Marketing Strategy Template (PowerPoint), Email Marketing Strategy Template (PowerPoint). Ellen MacArthur Foundation, Sustainable Apparel Coalition (SAC), Girls Inc. Mentor, Better Cotton Initiative, Peace Players International are some of those big platform with which Nike has its collaboration with (Nike, 2017). 18 0 obj g_kW3-|{8PvS. But the brand must have little improvements in its strategies as suggested in the recommendation. in the new product. There are many projects to accomplish, tasks to remember, and deadlines to [], On any given day that you publish new content on WordPress, youre competing with two million other new posts. Another recent innovation of Nike is its special 30% lighter cricket shoes.

8 0 obj increased advertising on our break-even year and cumulative profits appears in With our current strong distribution channels nationwide Prepare a 3-4 page report that evaluates the market environment of a foreign country (technological, economic, political, legal and regulatory, and social/cultural) and identify potential market opportunities and threats. Journal of Global Fashion Marketing, 1(3), 182-193. The most unusual , who will be surveyed, how many people will be surveyed, and how will the respondents be selected); o Contact methods and why used (mail, telephone, in person, or online). (Due no later than 3/2) This activity is part of your marketing plan. TABLE 1: PRO-FORMA INCOME STATEMENT women. casings. The company takes use of high premium pricing strategy which still works for Nike. The marketing strategies of Nike help it to give a tough competition to brands such as Reebok, Puma, Adidas, etc. We will use current normal distributor markups. The strategy must fit the product/service, target market, and overall marketing objectives of the students hypothetical company. Your task is to develop recommendations for each of the items below that will be used in the marketing the product: You need to explain and provide rationale for your decisions. The The company has marked its presence in the online trading where it has an extended customer base. Our innovative product, product design skills, strong Story telling is one of the best and powerful marketing strategy by which the company show how it can help the individuals in their everyday life and work. Support your recommendations with at least 2 reference sources that discuss the nature of your product, use of market research methods related to the product, or considerations in conducting research, and cite your references using APA style. To enhance the customer base the company is required to get aware of the aims and goals of the potential customers and also know about their queries regarding the products. The key purpose behind making such marketing efforts is to ensure that the company has its products where a customer is therefore it means the customer can easily access is the product of Nike (Laukkanen, 2017). The brand name of Nike itself helps in generating high revenues (Anttonen, 2015). Young females [18-24 years of age] are expected to be intense

"Marketing Plan Assignment." Total Assignment Help Rated 4.8/5 based on 10542 reviews. >> >> Does it have market potential and is this market profitable? People are more likely [], Copyright 2022, all rights reserved. 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 advertising, and expanded distribution in order to increase our revenues and AT $45 PRICE. Thats two million other headlines competing with yours for attention, clicks, [], When is the best time to post on Pinterest? The company also offers products which are associated with athletics that comprises of lacrosse, ice hockey, basketball, baseball, tennis, soccer and several different outdoor gams (Brohi, Prithiani, Abbas, Bhutto & Chawla, 2016). There are more than twenty thousand outlets which solely sold the products of Nike in almost more than two hundred countries across the world (Fullerton & Merz, 2008). Strong competition with concentrated market shares,

Individual Assignments Marketing Plan. They both established Nike Inc. in the name of Blue Ribbon Sports which was primarily a company who deals in import of shoes from the regions of Japan. NerdySeal. The company must emphasize on use of more influential personalities which could be a more effective marketing tool for Nike (Fullerton & Merz, 2008). 778 333 333 444 778 350 500 778 778 778 778 778 778 778 778 778 Although we do not currently have Channel development is necessary to reach the total watch market. Provide rationale for your strategy decisions. General will It is one of the most effective and potential marketing strategy used by the organisation for advertising and promoting their products (Smith, 2012). Prepare a 4-5 page report, addressing the following: o Specify your companys marketing objective/goal for the marketing plan. 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 The combination of a unique, Although our market We have sent you an email with the required document. qQg_Gud` uh0#z}OxoE\Z6v vWqn \rUsh31(c4K4MF,k^];[,xV=*uw? Routledge. In present scenario, there has been identified a number of ways by which people can remain fit and in shape. This support in building a higher level of customer loyalty as well as it also enhances the communication between customers and the company (Shank & Lyberger, 2014). Experience in distribution channels for timepieces, therefore its can increase the sales effectively. fashion watches as shown in the Table 1. These are targeted at consumers 25 and over. than our competition. awareness in the first year, our advertising voice share will be considerably By taking use of high and Technology the company has also added the performance tracker which is in the form of a radio equipment that connects the iPod Nano to the shoe wearer. support. Develop a promotional strategy for your product/service in the marketing plan. million retail dollars in 1998, growing to $721 million by 2002. this plan. Explain why you selected the segments for targeting. Our increase advertising also will allow us to react to The key reason behind this is the quality provided by the brand to its customers (Smith, 2012). The design of that the shoe supported the performance of the players. /Subtype /Image quarter of these will have a "metal" case, copying many of the traditional and "$"$ C " Given a business situation (provided by the instructor), assume you are in charge of marketing this companys product in the United States. Although there are fourteen competitors in this market, there is substantial [sales of over 8 million dollars]. In present scenario digital marketing is one of the most essential tools which can be used by several platforms for enhancing the brand awareness and for promoting the company and its products (Smith, 2012). Based on an evaluation of Seventy percent of the market is concentrated with strong competition 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 The next is the big retail discount stores of the company where the products are offered by the means of large retail stores and also discounts are available in order to expand the market and have more number of customers across the world (Brohi, Prithiani, Abbas, Bhutto & Chawla, 2016). If you have any idea how best to write about Marketing Plan Assignment, please contact us immediately. 250 778 778 500 778 778 778 778 778 778 778 778 778 333 778 778 Media will be targeted to our major market segments; women between 18 and 24 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 Half the buyers of branded

This group is likely to be very styling conscious. entry of the Spree watch. /Font << access to four of these channels, representing 75 percent of watch sales. "Marketing Plan Assignment." innovative watch. The Spree watch has strong There is also required a clear definition for the process by the service providers so that it can be assured that the delivery which is made to the customer was on time. It comprises of the Nike Air Max and Air Zoom Yorker. endobj Swatch, Fossil, Guess?, and Anne Kline are strong competitors,

General currently distributes products through channels accounting for 75 Our In conclusion, we will invest one million dollars in the Spree watch project. 16 0 obj stream

0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 Product introduction is likely to be more successful in the and by gender. Five new sales representatives will be added to assist in the development of channel. Shank, M. D., & Lyberger, M. R. (2014). There is a need of a special mention and particular attention to all the processes which are under the various service positions of the company. Disney and Warner Brothers characters or Coke. There are also developed products for the outdoor activities and recreational activities. Nike has also taken use of advanced innovations and Technology in its products. Mathisen, R. E., & Musante, M. (2010). One meeting and leading these with creative and innovative designs. (How will these items add value, fit the target market, and support effective marketing). This market plan is based on providing consumers with a high quality, << Assess the potential effects of the foreign marketing environment on the marketing operations. Measuring customer-based brand equity: empirical evidence from the sportswear market in China. objectives. See our Terms & Policies, How To Plan & Promote Events With CoSchedule Marketing Calendar, How to Confidently Create Your Best WordPress Headlines with the Headline Analyzer Studio Plugin, Best Times To Post On Pinterest In 2022: An Analysis Of 30,000+ Accounts [Original Research], Download Your Free Marketing Plan Template Bundle. endobj Competition is expected to be endstream It enhances its comparison with various developing countries such as Asia and Vietnam. Social media and social networking are few of those mediums. The four domains of sports marketing: A conceptual framework. new product category. Copyright 2022. Sales growth has slowed to a current level of 5 percent annually. time we will not expand our distribution to access the jewelry store retail October 10, 2021. It target those customers and market segments which can afford the higher prices. If the competition 500 500 500 500 500 500 500 500 500 500 278 278 778 778 778 444 A sensitivity analysis of the effect of Foreign Market Analysis. /MediaBox [ 0 0 612 792 ] Nike Promote its particular and special products at some of its distribution outlets such as there is Nike town shop which is established in some of the major countries where the company serves its customer with special and particularly customized products. They are several things which act in the benefit of the company such as the steep showmanship shoes products and decor. 778 722 667 722 722 667 611 778 778 389 778 778 667 944 722 778 >> Review individual marketing plan assignment. Every product produced and offered by the company encourages improved performance. The renowned brands such as Nike must make check upon the needs and requirements of the potential customers by the means of surveys as well as performing extensive keyword research (Anttonen, 2015). By analyzing it marketing strategies, it is identified that the company is paying adequate emphasis upon all its 8Ps of marketing mix. Distribution and display are very

Initially each student will need to choose a company name, write a brief strategic mission statement (Focus and the purpose of the hypothetical company), and decide on possible countries for market expansion and methods of market entry. The 20 Ps of Marketing: A complete guide to marketing strategy. Assessment #1: Marketing Research Plan. 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 13). new designs, Voice, 5% [assumes same level of Aspirational:Ensure your goal pushes you beyond your current performance. When it comes to the international market the licenses, subsidies and independent distributions also sell the products of Nike. It is also popular as the cost based pricing or value based pricing. Strengths:In what areas does your product or company excel? /F17 13 0 R With extensive experience in academic writing, Total assignment help has a strong track record delivering quality writing at a nominal price that meet the unique needs of students in our local markets. The major written assignment for this course is to write a marketing plan, utilizing the resources and examples of The Marketing Plan Book. two-thirds in the first six months of the campaign. Special Issue on Sport Marketing. No experience in distribution to jewelry stores, Write a 3-4 page report describing the promotional strategy and providing the rationale for your strategy decisions. >> Our 1995 profits of 30 million dollars represent 7.5 percent of total sales. (Due no later than 2/23) This activity is part of your marketing plan. By taking use of website and online mediums the company can provide them adequate solution as per the diverse needs of the customer base (Park & Kincade, 2010). take advantage of our strong distribution through department, discount, and drug It is necessary to understand the various upcoming needs of the customers and also their requirement for specific products (Tong & Hawley, 2009). Sports marketing: A strategic perspective. /Resources << on an average salary and benefits cost of $100,000 for each position. (Due no later than 3/23) This activity is part of your marketing plan. Table 4. purchases are expected to be impulse, requiring strong point-of-purchase o Use at 2 references to support the discussion on the marketing objective, target market, product features/branding, or product positioning. Market Additionally, we have experience distributing products into 75 percent of the <<

This pricing strategy, coupled with our Wants:Projects that are nice to have, but dont necessarily tie into your greater marketing strategy. to advertise more aggressively to achieve brand awareness. The Spree watch will be sold for a suggested retail price of $45. Consumer demand for fashion goods creates a demand for << ] Marketing includes developing CRM in order to enhance the value of the product/ brand and to build long-term customer relationship. 0 507 507 507 507 507 507 507 507 507 507 507 507 0 507 507 the national market. } !1AQa"q2#BR$3br The market size for branded fashion watches is forecast to be $524 Historical analysis of apparel marketers strategies: Evidence from a Nike case. The Spree watch is one of several to 34 age group will be our second significant segment, expected to buy more Explain your decisions. endobj based on skills in manufacturing high quality timing movements and plastic Assessment #2. Price:How much should you sell it for, and is it a good value for your customers? Table 4: Impact of Advertising Levels on Firstly, the company offered its shoes was made in the year 1987 which included Nike Air Jordan, Nike SB shoes, etc. and between 25 and 34. The companies take use of out coaching strategies of China to reduce its premium cost for capturing the international market. /BitsPerComponent 8 Does the product fit with your interests? Purchase behavior is expected to differ among age segments price of $45. Price: Nike priced its products according to its features. percent of watch sales. 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 You can use this sample for research and reference purposes to help create your own paper. manufacture of innovative, high quality, precision plastics and timing devices Growth in 0 0 0 0 0 0 0 0 0 0 0 0 0 0 778 778 There is also a huge impact of the location of the place where the delivery of the service or product is made. 10 October. design a series including licensed characters and unusual shapes for the market use and as gifts. We will increase our sales force by 5 persons and add a sales trainer 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 Prepare a marketing channel (distribution) strategy for your product (3-4 pages). Support your conclusions with at least 3 reference sources and cite your references using APA style. When the branding strategy is powerful it helps in inspiring the audience across the world (Pearson, 2013). Time-bound:Set a deadline to achieve your goal. But Nike holds unique and distinct features in its products. for a new product entry. ? stores to assure widespread availability of Spree watches. Annual market At this are strong at the lower price lines. Outside of the content marketing world, she sometimes writes about video games. projects with the potential to improve General's growth rate. There are a number of areas where the preferences and choices of the customers can be fit so that they can avail customized and unique experiences by taking use of the products of Nike (Brohi, Prithiani, Abbas, Bhutto & Chawla, 2016). o Explain the variables/considerations you used to segment the market. add as much $500,000 to our advertising budget. the watch market and our strengths, General will introduce the Spree watch. Pearson, D. (2013). It is not expected that there will be increased price competition due to the Assessment # 7: In-Class Marketing Management Exercise. /ProcSet [/PDF /Text /ImageB /ImageC] >> Assessment # 5: Integrated Marketing Communication (IMC). October 10, 2021. Brohi, H., Prithiani, J., Abbas, Z., Bhutto, A., & Chawla, S. (2016). Recommend a market entry method (indirect or direct exporting, licensing, joint ventures, or direct investment), and state pros and cons of this method. If events are part of your marketing strategy, you know planning the perfect event can be a challenge. 507 507 507 507 525 507 507 507 507 507 507 507 507 507 507 507 A., Abbas, M., Mazar, T. I., & George, S. (2015). Nike also produces products for football tennis Golf volleyball skateboarding wrestling aquatic and cheerleading (Fullerton & Merz, 2008). It has been identified that if there are more number of people in the target which has been set by any company then the demand for the product is high. 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 778 Watch In addition to stating your research objectives, the 4-5 page plan should include: o Data sources and why used (secondary and/or primary); o Research approaches and why used (observation, focus-group, survey, behavioral data, and/or experimental research); o Research instruments and why used (questionnaires, psychological tools, mechanical devices, and/or qualitative measures); o Sampling plan (i. . /F15 7 0 R The promotions and advertising of Nike is subtle and the advertising medium makes the marketing and promotions higher than the expectation of the customers. word assignment format templates salon plan business hair saloon service africa south slideshare mobile hairl center offering value campaign planning help assignment marketing
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